Apple says price increases are unavoidable as the AI-driven memory shortage bites

Category: Markets
Status: confirmed
Sources: BBC, Yahoo Finance, discussion
Summary: Tim Cook told the Wall Street Journal that Apple will raise product prices to offset rising memory and storage chip costs, saying increases are unavoidable and the situation has become unsustainable. He cited AI data-center demand draining DRAM and NAND supply, and said Apple is willing to use its balance sheet to help secure memory. No timing, magnitude, or affected product lines were given.
Why it matters: The AI memory crunch is now reaching consumer hardware pricing, and the same DRAM and NAND contention raises bill-of-materials and server costs across the industry.
Follow-up: Watch for the magnitude and timing of Apple price changes and for memory-pricing pass-through from Samsung, SK hynix, and Micron.